Leadership

Regional strategies in healthcare workforce planning

A close up of a female CNA in scrubs laying a comforting hand on the hands of an elderly female patient in a long term care facility.

With their vast differences in local demographics and regulations, understanding how regional trends affect workforce planning is important for facility operators. Exploring key trends and statistics in healthcare workforce planning across Georgia, Minnesota, New York, North Carolina and Pennsylvania can provide a useful look into a wide range of healthcare environments, as each of those states have unique challenges and opportunities. By examining these regions, we can provide a few useful strategies that are broadly applicable yet tailored to specific local needs.

Georgia: Adapting to rapid population growth

Georgia's healthcare system is under pressure due to rapid population growth, especially in metropolitan areas such as Atlanta. According to the Georgia Nurses Association, the state will need an additional 50,000 nurses by 2030 to meet healthcare demands. Additionally, rural areas face significant workforce shortages, with all but three of its 159 counties designated as Health Professional Shortage Areas (HPSAs).

Strategic insights

Retention strategies: Focus on retention strategies such as professional development opportunities and competitive benefits to keep full-time employees engaged. This can help mitigate the impact of high turnover rates.

Flexible scheduling: Implement flexible scheduling to accommodate the diverse needs of both urban and rural healthcare professionals, making it easier to attract and retain talent in various settings.

Community partnerships: Develop partnerships with local educational institutions such as Emory University and Georgia State University to create a pipeline of trained healthcare professionals. This can be particularly effective in addressing shortages in underserved rural areas. Partnering with universities in Atlanta can help draw talent to both urban and rural settings.

Tapping into independent professionals: Leverage a network of independent healthcare professionals to add capacity in areas experiencing acute shortages, ensuring that patient care remains consistent despite workforce challenges.

Minnesota: Addressing rural healthcare challenges

Minnesota is known for its high-quality healthcare system, but rural areas face significant workforce challenges. A Minnesota Department of Health report indicates that rural hospitals have higher vacancy rates for key positions such as RNs and primary care physicians compared to urban hospitals. Additionally, rural healthcare facilities often struggle with financial constraints, limiting their ability to offer competitive salaries.

Strategic insights

Flexible schedules through the use of independent professionals: Implement flexible scheduling by utilizing independent healthcare professionals. This approach can attract those who may not be able to commit to full-time roles but are still valuable resources, helping to fill shifts and reduce the burden on full-time employees.

Loan repayment programs: Leverage state and federal loan repayment programs to incentivize healthcare providers to work in rural areas. This could attract recent graduates from institutions like the University of Minnesota and Mayo Clinic School of Medicine who are looking to manage their student debt while gaining valuable experience.

Telehealth expansion: Expand telehealth services to supplement in-person care, allowing rural healthcare facilities to provide more comprehensive care without needing a full complement of on-site employees. This approach can be especially beneficial during harsh winter conditions.

Healthcare technology platforms: Rural facilities should consider utilizing healthcare technology platforms to manage workforce needs efficiently. These platforms can offer alternatives to high-cost contracts with agencies, providing access to a broader pool of independent healthcare professionals and helping facilities to fill shifts more effectively.

New York: Navigating urban and rural healthcare needs

New York presents a unique mix of urban and rural healthcare challenges. Urban areas, particularly New York City, face high patient volumes and diverse demographics. According to a New York State Department of Health report, the state's healthcare sector is experiencing a significant demand for RNs, with a projected shortfall of 39,000 RNs by 2030. The high cost of living and intense work environment in NYC can quickly lead to burnout, impacting healthcare facilities across the state. Meanwhile, rural upstate areas struggle with attracting and retaining healthcare professionals due to fewer resources and isolated locations.

Strategic insights

Flexible scheduling tools: Utilize flexible scheduling tools to help manage high patient turnover in urban healthcare settings. This can help reduce burnout among healthcare professionals and improve care.

Telehealth solutions: Consider the use of telehealth solutions to support rural healthcare facilities in covering shifts and providing patient care remotely, bridging the gap between urban and rural healthcare services.

Cross-training programs: Encourage cross-training among full-time employees to ensure flexibility in covering different roles, as long as the credentials and licensure requirements are met This can be particularly valuable in both urban and rural settings where workforce shortages are common. Cross-training can also prepare employees to handle the unique demands of both NYC and rural healthcare environments.

North Carolina: Meeting growing healthcare demands

North Carolina's population growth, particularly in urban areas like Charlotte and Raleigh, is driving increased demand for healthcare services. The North Carolina Department of Health and Human Services has projected a shortage of 12,500 RNs and 5,000 LPNs by 2033. Additionally, rural parts of the state face challenges in maintaining adequate healthcare workforce levels, with many areas designated as HPSAs.

Strategic insights

Advanced scheduling software: Implement advanced scheduling software to optimize shift coverage and reduce burnout among healthcare professionals. This can help ensure that healthcare facilities can meet the increased demand for services.

Telemedicine options: Explore telemedicine options to support rural healthcare facilities and improve access to care, allowing healthcare professionals to reach more patients without being physically present.

Retention and recruitment incentives: Develop retention and recruitment incentives, such as tuition reimbursement programs, to attract and retain healthcare professionals in both urban and rural areas.

Pennsylvania: Bridging urban-rural healthcare gaps

Like New York, Pennsylvania's healthcare landscape is diverse, with significant differences between urban centers like Philadelphia and rural communities in the Appalachian region. The Hospital and Healthsystem Association of Pennsylvania reports that the state will face a shortfall of 20,000 RNs by 2026. Additionally, the Centers for Medicare & Medicaid Services (CMS) note that rural Pennsylvania hospitals often lack the financial resources and workforce to maintain and expand access to care. This makes it difficult to invest in quality improvements and enhance patient experience. Consequently, many rural Pennsylvanians have experienced hospital closures, exacerbating healthcare access issues. According to a Pennsylvania Health Care Association survey, approximately 50% of nursing facilities denied admissions in the first quarter of 2024 due to insufficient workforce, and 75% of respondents have beds that are unable to be used because their facilities do not have enough caregivers to manage all beds​​.

Strategic insights

Financial resource allocation: Prioritize and streamline financial resources to enhance workforce recruitment and retention, focusing on the most critical areas impacted by hospital closures.

Partnerships with local institutions: Collaborate with local nursing schools and educational institutions, like the University of Pennsylvania School of Nursing and Temple University, to create a steady pipeline of healthcare professionals, addressing the projected shortfall of RNs.

Utilizing independent professionals: Embrace the use of independent healthcare professionals to fill scheduling gaps efficiently. According to the Workforce 360 2024 survey, 77% of senior care leaders find the ability to quickly fill shifts with an on-demand network of qualified independent professionals to be very or extremely valuable. This approach can help reduce unfilled shifts and prevent burnout among full-time employees​​.

Increasing census: By effectively managing staffing resources and filling shifts with qualified independent professionals, facilities can improve their ability to accept more patients. As seen in SAMI customers, this contributed to an average increase in census by 6%.

Know your market

By understanding and addressing the unique healthcare workforce challenges in Georgia, Minnesota, New York, North Carolina and Pennsylvania, facility administrators can develop effective strategies that meet the needs of both their full-time employees and independent professionals. Leveraging regional insights and adopting innovative solutions will help ensure that healthcare facilities can provide high-quality care, regardless of location.

For personalized support and to see how ShiftKey solutions can help your facility, call us at 1-888-963-3566 or request a demo today.